127,75 €
150,29 €
Kaina su kodu: ENG
Strategic Communication for Corporate Social Advocacy
Strategic Communication for Corporate Social Advocacy
127,75 €
150,29 €
  • Planuojame turėti už 22 d.
This book introduces strategic communication students and professionals to essential topics and trends in corporate social advocacy (CSA). CSA refers to companies’ actions that publicly declare their stances on controversial social issues. This book covers emerging CSA communication issues relevant in today’s rapidly-changing world, including but not limited to theoretical frameworks, CSA messaging, internal communication, social media, crisis management, authenticity, social network, and ethic…
  • Leidėjas:
  • Metai: 2026
  • Puslapiai: 245
  • ISBN-10: 3032132215
  • ISBN-13: 9783032132215
  • Formatas: 15.5 x 23.5 x cm, minkšti viršeliai
  • Kalba: Anglų
  • Kaina galioja įvedus kodą: ENG

Strategic Communication for Corporate Social Advocacy (el. knyga) (skaityta knyga) | knygos.lt

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This book introduces strategic communication students and professionals to essential topics and trends in corporate social advocacy (CSA). CSA refers to companies’ actions that publicly declare their stances on controversial social issues. This book covers emerging CSA communication issues relevant in today’s rapidly-changing world, including but not limited to theoretical frameworks, CSA messaging, internal communication, social media, crisis management, authenticity, social network, and ethics. Each chapter includes a relevant case study. This book will be an excellent resource for public relations and strategic communication students, faculty, researchers, educators, and practitioners interested in expanding their understanding and knowledge of organizations’ CSA communication efforts.

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Kaina galioja įvedus kodą: ENG

127,75 €
150,29 €
Planuojame turėti už 22 d.

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  • Leidėjas:
  • Metai: 2026
  • Puslapiai: 245
  • ISBN-10: 3032132215
  • ISBN-13: 9783032132215
  • Formatas: 15.5 x 23.5 x cm, minkšti viršeliai
  • Kalba: Anglų

This book introduces strategic communication students and professionals to essential topics and trends in corporate social advocacy (CSA). CSA refers to companies’ actions that publicly declare their stances on controversial social issues. This book covers emerging CSA communication issues relevant in today’s rapidly-changing world, including but not limited to theoretical frameworks, CSA messaging, internal communication, social media, crisis management, authenticity, social network, and ethics. Each chapter includes a relevant case study. This book will be an excellent resource for public relations and strategic communication students, faculty, researchers, educators, and practitioners interested in expanding their understanding and knowledge of organizations’ CSA communication efforts.

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